Quick Overview of Instagram Stories Highlights In this blog post, we’ll get you up-to-speed so you can start creating Highlights right away, and we’ll give you 12 ideas for the type of Stories that deserve to be prominently featured. Now, brands are happy and willing to invest more time and resources to create impressive Stories worthy of a permanent (or semi-permanent) slot on their bio. Even top brands were churning out low-quality content – it was going to be gone forever after 24 hours. Brands and influencers, listen up because this is huge.īefore Highlights, it was hard to justify spending a lot of time to produce great Stories. Important content kept slipping through the cracks, never getting enough time to be viewed by everyone who would find it valuable.Įnter Highlights, a feature that lets you save Stories to your profile indefinitely. There hasn’t always been a way to keep Stories around for more than 24 hours, though. Today, more than 300 million accounts (of Instagram’s 1 BILLION) are using Stories daily. Instagram Stories have blown up since they were introduced less than two years ago, during the summer of 2016.
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